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Agency Lead School
Module 1 Welcome
Introduction to the course (3:47)
What is lead generation (1:28)
The big small - Big goals, divided in small steps (3:17)
Success is easy but it takes effort (4:02)
Selling vs caring - Sales mindset (2:43)
Module 2 Basics & Theory
What to do with leads/what is a lead? (5:58)
What are the different lead gen tactics? (9:24)
Customer journey: AIDA (3:18)
Module 3 Understanding the prospect
Creating buyer persona - niche down vs. general (24:02)
How to use buyer persona in lead generation? (13:32)
The Offer (12:40)
Your lead generation machine (7:31)
Module 4 Warming them up From Prospect to Lead
The different stages of the customer (3:21)
Introduction to the Sales Process (23:56)
Qualification Questions (6:05)
Module 5 Stack up
Stacking up the success- What channels to start with and how to expand? (5:42)
The ideal stack for beginners (1:48)
How did I do it at x27? (2:48)
Module 6 Channels of Agency Lead Generation
Quickstart guide (1:31)
Cold Email Crash Course (22:07)
Youtube (14:43)
Twitter (28:20)
Podcasts (11:22)
Linkedin (34:43)
SEO and Directories (7:22)
Module 7 Automation
How to automate any lead generation channel? (16:30)
When to automate the lead generation channel? (5:55)
How to pay a sales/marketing team? (3:41)
Congrats and where to go from here (2:03)
Feedback
Feedback (0:39)
For a little on the side - Affiliate program
For a little on the side - Affiliate program (1:32)
Creating buyer persona - niche down vs. general
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